James Preece

James Preece is a dating and relationship coach based in London. He started as an actor who organised singles events on the side, and hundreds of Londoners came to them. Since then he has worked as a personal dating coach for busy professionals, a consultant to dating companies and a writer.

Work

His blog, which ranked among the Top 10 UK relationship and dating blogs in a 2019 Vuelio list, covers online dating, first dates, texting and long-term relationships. He hosts the Love Machine podcast and has written dating books, including I Will Make You Click!. Coaching is aimed mainly at single professionals who want a long-term relationship.

Media

Preece is often quoted by British outlets as a dating or romance expert, for example in the Yorkshire Evening Post around Valentine’s Day. His author page at HuffPost UK lists articles in publications such as the Independent, Cosmopolitan, FHM, Men’s Health and The Sun, and he has advised on a BBC One programme about online dating scams.

Reception

He describes himself as the UK’s leading dating expert. That claim comes mainly from his own profiles and podcast listings, and the number of years he has worked in the field varies between sources.