Johnny Cassell

Johnny Cassell is a dating coach based in London. By his own account he struggled to approach women when he was younger, so he studied people who were naturally good at it and built his own approach. His company, Johnny Cassell Ltd, offers private coaching and workshops.

Approach

His workshops last a day and are held in London and Los Angeles. Topics include approaching women, conversation techniques, body language, confidence and social anxiety. He markets his teaching under the name Impactful Connection, and a 2023 announcement describes the workshops as aiming to change a client’s dating and social life within a single day.

Media and work

A local newspaper profile in Surrey introduced him as a young dating coach whose team advises single men on meeting women. Audio platforms list him as an author, entrepreneur and elite dating coach, and he hosts a podcast in which he talks about dating, approaching women and social dynamics.